Meghan Netflix End Partnership Amid Reports Holding Jam Brand Back 27262276

Meghan and Netflix end partnership after reports it ‘held her jam brand back’

Anthony Rodriguez 07/03/2026

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Meghan and Netflix conclude collaboration following claims brand was hindered

The Duchess of Sussex has parted ways with Netflix, reportedly due to concerns that the streaming service was impeding the growth of her jam brand. Initial ventures under the partnership included a range of products like rose wine and floral sprinkles, which were launched last year.

Shared projects with the streaming giant

Meghan and Netflix also co-created two seasons of her lifestyle show, *With Love, Meghan*. However, data from the platform revealed that her show, which was criticized as ‘toe-curlingly unlovable’ by *The Guardian*, failed to reach the top 1,000 most-watched titles. The second season ranked 1,124th in viewership between July and December 2025, amassing two million views.

“Meghan is still on good terms with the Netflix team and close personal friends with Ted (Sarandos, Netflix CEO), so hasn’t wanted to upset him, but is very happy to have full control of the company.” — insiders

A representative for As ever stated: “As ever is grateful for Netflix’s partnership during the launch and first year. We have seen meaningful and rapid growth, and the brand is now ready to operate independently. We have an exciting year ahead and can’t wait to share more.”

Netflix responded: “Meghan’s passion for elevating everyday moments in beautiful yet simple ways inspired the creation of the As ever brand, and we are glad to have played a role in bringing that vision to life. As it was always intended, Meghan will continue growing the brand and take it into its next chapter independently, and we look forward to celebrating how she continues to bring joy to households around the world.”

Financial ties and ongoing deals

Meghan and her husband, the Duke of Sussex, signed a contract believed to exceed $100 million (£74m) with Netflix after leaving their royal duties in 2020. They also secured a first-look agreement for film and television projects, which remains active, granting Netflix the first option on Harry and Meghan’s Archewell production endeavors.

The first series of *With Love, Meghan* premiered on Netflix in March 2025, coinciding with the debut of As ever’s products, including her raspberry jam (priced at $14/£10.44 each). The show was heavily promoted throughout its launch, highlighting Meghan’s transition from royal to lifestyle influencer.

“The Netflix series is a natural next career move for the star who ran the successful lifestyle blog, The Tig, until 2017. After her social media presence was shut down due to the royal spotlight, this show feels like what she should have been doing all along.” — Metro senior TV reporter Asyia Iftikhar

Other offerings from As ever

Alongside jam, As ever’s product lineup includes honey, tea sets, jam sets, and a candle priced at $64 (£48). For more updates on Meghan’s brand, fans can check the latest developments on the company’s website.

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