Campbell’s rolls out new soups, including first-ever gluten-free chicken noodle variety

Campbell’s Expands Soup Lineup with Innovative Gluten-Free and Flavor-Focused Varieties

Campbell s rolls out new soups - Leading soup brand Campbell’s is introducing a range of new products to its iconic lineup, marking a significant shift in its long-standing offering. Among the additions is the debut of a gluten-free version of its classic Chicken Noodle Soup, a collaboration with Banza, a popular brand of plant-based pasta. This move aligns with growing consumer demand for gluten-free options, as more Americans embrace dietary adjustments to meet health and lifestyle goals.

Gluten-Free Innovation Meets Tradition

The new gluten-free soup blends Campbell’s renowned Chicken Noodle flavor with Banza’s chickpea penne pasta, creating a product that appeals to both traditional soup lovers and health-conscious eaters. "This combination offers the comforting taste of a classic soup while catering to the needs of those avoiding gluten," stated Campbell’s in a press release. The brand highlighted that the product is crafted using No Antibiotics Ever chicken meat, emphasizing quality and sustainability in its ingredients.

"For over 125 years, Campbell’s Chicken Noodle Soup has been a staple in American households," said Benjamin Crook, senior vice president of soup at The Campbell’s Company. "Partnering with Banza allows us to bring this same beloved flavor to a wider audience, including those seeking gluten-free alternatives."

Gluten, a protein found in wheat, barley, and rye, is a common component in many everyday foods such as bread, pasta, and sauces. However, its presence has sparked a dietary trend, particularly among individuals with celiac disease, a condition where gluten triggers an autoimmune response in the small intestine. While only 1% of the U.S. population has celiac disease, the Celiac Disease Foundation reports that approximately 30% remain undiagnosed, highlighting the need for accessible options.

Experts suggest that the rise of gluten-free diets is not solely tied to celiac disease. Many people report experiencing symptoms like bloating, abdominal pain, or fatigue after consuming gluten, leading to the belief that non-celiac gluten sensitivity may affect a broader segment of the population. "Gluten sensitivity can manifest in various ways, including headaches, chronic fatigue, and even neurological symptoms such as depression or ADHD-like behaviors," the CDF noted. This has driven the market to expand, with the U.S. gluten-free sector projected to grow at a 9.8% compound annual rate from 2026 to 2033, according to recent projections.

Chunky Line Collaborates with Food Chains for Bold Flavors

In addition to the gluten-free innovation, Campbell’s Chunky line has launched partnerships with well-known food brands to diversify its offerings. The latest collaboration involves Buffalo Wild Wings (BWW), the largest sports bar chain in the U.S., resulting in the release of Campbell’s Chunky Buffalo Wild Wings Parmesan Garlic Chicken Noodle Soup. This partnership reflects Chunky’s strategy to attract younger consumers through modern, flavorful recipes.

As part of BWW’s off-premise expansion, the Chunky soup is now available via Buffalo Wild Wings GO, the chain’s online ordering and delivery service. "This collaboration underscores our commitment to delivering bold, contemporary flavors that resonate with today’s diners," Campbell’s explained. The soup features a rich chicken broth infused with parmesan and garlic, offering a new twist on a classic favorite.

Expanding the Flavor Palette with Craft Beer and Cheeses

Another standout product in the Chunky line is the limited-edition "Chunky x Pabst Blue Ribbon" series, which includes two new soups: Beer Cheese with Potatoes & Chorizo and Beef, Bacon & Beer Chili with Beans. These items were introduced last fall as part of Campbell’s effort to provide more adventurous flavor profiles for the upcoming soup season.

The Beer Cheese soup combines creamy cheese with Pabst Blue Ribbon’s signature beer flavor, while the Chili with Beans features seasoned beef, smoky bacon, and a hint of beer taste. Both varieties are exclusively available at Walmart, making them accessible to a wide range of shoppers. "Consumers are increasingly seeking unique and satisfying meal solutions," Campbell’s noted, "and these soups aim to deliver bold taste with nutritional value."

The trend toward bold flavors is supported by consumer preferences. A 2025 survey by the International Food Information Council found that 70% of Americans prioritize protein in their diets, a statistic that aligns with the high protein content of these new products. For instance, the BWW collaboration provides 17 grams of protein per 18.8-ounce can, appealing to those looking for hearty, nutrient-dense meals.

Strategic Moves Reflect Market Trends

Campbell’s has been strategically adapting to evolving consumer habits, particularly in the wake of the pandemic. Last year, CEO Mick Beekhuizen observed that "home cooking reached its highest level since early 2020," with consumers favoring brands for value, quality, and convenience. This insight has driven the company’s recent focus on expanding its product range to meet diverse dietary needs and flavor preferences.

The new soups are now available in select retail channels, with the gluten-free version launching on Amazon and the Chunky collaborations hitting shelves nationwide. These additions not only reflect the brand’s innovation but also its ability to respond to shifting market demands. As the soup industry continues to evolve, Campbell’s remains a key player, balancing tradition with contemporary trends to stay relevant in a competitive landscape.

With its latest releases, the company underscores its commitment to inclusivity and flavor experimentation. Whether through gluten-free options or partnerships with popular food chains, Campbell’s is positioning itself to capture the attention of a broader audience. As the demand for specialty soups grows, the brand’s adaptability will likely play a crucial role in its continued success.