EXCLUSIVE: Colin Cowherd Details The Volume Sale, Show Downsizing, and Retirement Plans
EXCLUSIVE – Colin Cowherd, the iconic Fox Sports host, has shared exclusive insights into the future of his media empire, The Volume, during a recent interview with OutKick. The conversation revealed his contemplation over selling the network, reducing the length of his show, and preparing for life after broadcasting. Cowherd, who launched The Volume five years ago, discussed how the platform has evolved into a major player in digital sports media, despite its independent status. The network, which features content from personalities like Richard Sherman and Fat Joe, is projected to exceed $75 million in annual revenue, reflecting its growing influence in the industry.
The Volume’s Strategic Shift
In an exclusive interview, Cowherd confirmed that the network is currently in discussions with potential buyers. “We’ve had exclusive interest from a few parties,” he said, revealing that the decision hinges on finding the “right fit.” While he’s not ruling out a sale, he emphasized that the buyer need not be a traditional broadcaster, as his expertise in that realm is a key asset. “I feel confident in managing the broadcasting side,” he noted, suggesting that The Volume’s identity remains secure regardless of ownership changes.
Cowherd also expressed a desire to streamline his programming. His three-hour show, which has become a staple for fans, may be trimmed to a two-hour format for his upcoming contract with Fox Sports and iHeart. “Exclusive to the discussion, we’re exploring options to make the show more efficient,” he said, acknowledging the need for balance between content depth and viewer retention. This move, he explained, is not about diminishing quality but adapting to a changing landscape where time and attention are critical.
Retirement and Longevity in Media
Retirement has entered Cowherd’s thoughts as he considers the next phase of his career. In an exclusive moment, he shared his perspective on aging in the industry: “I’ve read exclusive stories about people losing their purpose and accelerating their decline.” He referenced his wife’s expectations, humorously noting that she’d prefer him to “not trail behind like a cat” if he becomes a full-time presence at home. While he hasn’t set a timeline, Cowherd hinted that by the time he reaches 70, the question of retirement might become more urgent.
Despite his retirement contemplations, Cowherd remains optimistic about his legacy. “Exclusive to my goals, I want to ensure my team is set for the long term,” he said, highlighting his commitment to his 60-person staff. He acknowledged that while scaling back his show and potential sale of The Volume are strategic, they also signal a shift toward a more sustainable model. “It’s about preserving what’s meaningful without burning out,” he added, blending pragmatism with personal reflection.
The Future of Sports Media Leadership
Cowherd’s remarks also touched on the evolving role of leaders in sports media. He observed that figures like himself, Pat McAfee, and Stephen A. Smith have been pivotal in shaping the industry, but their influence is not guaranteed to last. “Exclusive to this era, we’re seeing a transition where leaders adapt to new formats and platforms,” he noted, using Skip Bayless’s current position on Gilbert Arenas’ podcast network as an example. Cowherd believes that even seasoned leaders must evolve, as the media landscape demands constant innovation.
When asked about the future of The Volume, Cowherd expressed a cautious yet hopeful outlook. “Exclusive to the conversation, I’m open to possibilities, but I want to maintain control over the vision,” he said. He mentioned consulting with financial advisors, who suggested selling “only a small portion” of the company to secure stability. “If I were to sell, it wouldn’t be a complete exit,” he clarified, showing that retirement might not mean a full departure from the spotlight.
“We’ve had exclusive interest from a few parties, and I think we’re in a good position to find the right fit.” – Colin Cowherd
As Cowherd navigates these changes, he remains focused on creating value for his audience and team. The exclusive interview with OutKick provided a rare glimpse into his strategic mindset, balancing ambition with realism. With The Volume’s financial success and his own evolving plans, the next chapter for Cowherd promises to be as dynamic as the one he’s built over the past five years.
